The Serious Page
Privacy Policy
The rest of this site is a joke about meetings. This page is not. Last updated 28 August 2026.
This policy applies to shouldhavebeenan.email and all pages served from that domain, including the tools and the Field Guide directory at /pseo/.
In short
We do not ask you for your name, your email address, or anything else. There is no login, no newsletter, no account, and no form on this site that submits anything anywhere. Everything you type into the calculators stays in your own browser and is never sent to us. What we do have is Google Analytics, which tells us how many people visited and which pages they read, and an application pending with Google AdSense, which if approved will place advertising on some pages. Both of those set cookies and process limited data about your visit. The rest of this page explains exactly what that means, because under the GDPR you are entitled to know.
1. Who is responsible for your data
2. What we collect directly
3. What our service providers collect
Google Analytics 4 (property G-9X7X3S03ZG). We use Google Analytics to understand traffic: how many visitors arrive, which pages hold their attention, which ones they close immediately, and roughly where in the world they are. This is aggregate reporting; we cannot and do not attempt to identify an individual reader from it. Analytics processes, at minimum: a truncated IP address, the page URLs you view and when, referrer information, approximate location derived at country or city level, device type, browser, operating system, and a randomly generated identifier stored in a cookie that lets Google recognise a returning browser. IP anonymisation is enabled. We do not have Google Signals or advertising personalisation features turned on in the Analytics property.
Google AdSense (application pending).We have applied to Google AdSense and, if approved, advertising will appear on some pages. When ads are served, Google and its partners may set and read cookies or similar identifiers in order to serve, cap the frequency of, and measure the performance of those ads. Depending on your consent choice, this may include personalised advertising based on your prior browsing. Google's own explanation of how it uses data from sites that use its services is published at policies.google.com/technologies/partner-sites, and its advertising cookie practices at policies.google.com/technologies/ads. You can manage Google's own ad personalisation at adssettings.google.com. If AdSense approval is refused or the ads are removed, this section will be updated rather than quietly left standing.
4. Cookies
| Set by | Purpose | Typical lifetime |
|---|---|---|
| Google Analytics (_ga, _ga_*) | Distinguishes one browser from another so visits can be counted without counting the same person twice. | Up to 24 months |
| Google AdSense and partners | Ad serving, frequency capping, fraud prevention, and measurement. Personalisation only where consent has been given. | Varies; commonly 30 days to 24 months |
| Consent record | Remembers the choice you made in the consent banner so you are not asked on every page. | Up to 12 months |
We set no cookies of our own for tracking, personalisation, or profiling. Every cookie in the list above originates from Google or from the consent tooling that exists to manage Google's cookies.
5. Legal basis and consent
You can withdraw consent at any time, and withdrawal is as easy as giving it: clear this site's cookies and site data in your browser settings, and the banner will ask you again on your next visit. Where advertising is served without personalisation, or where you are outside the jurisdictions above, the basis for the limited processing involved is our legitimate interest in operating and funding a free website, balanced against your interests and rights. You have the right to object to processing on that basis; section 8 describes the routes that give that objection practical effect.
6. Google's role, and international transfers
Google may process data outside the European Economic Area, including in the United States. Google states that such transfers are covered by the European Commission's Standard Contractual Clauses and by its certification under the EU-US Data Privacy Framework. We rely on those mechanisms and hold no separate transfer arrangement of our own.
7. Retention
8. Your rights
There is an honest limitation worth stating plainly. Because we hold no identifiers that connect to you as a person, we are usually not able to locate your data in order to act on an access or erasure request. If we cannot identify you from the information you give us, we will say so rather than pretend, and we will point you to the two routes that actually work: to erase the analytics record of your visits, clear this site's cookies in your browser — the identifier that ties your visits together is that cookie and nothing else; and to reach Google's own records, Google is the party holding the data and operates its own rights request process at policies.google.com/privacy. We will support any request you send us that concerns processing we instructed.
We do not currently publish a direct contact address. The two routes above — clearing this site's cookies, and Google's own rights process — are the effective ones, and they are also the complete set, because Google holds all of the data this site's operation produces.