What it actually means
This is the second time. The third time will not be friendly.
Surface meaning: A follow-up message intended to prompt action without appearing aggressive.
If someone just said “Friendly Reminder” in a meeting, here is what they probably meant, what to do about it, and how to keep your sanity.
In the wild
Subject: Friendly reminder: timesheet due
(Friday, 4:55pm.)
How to respond
If you're sending a third friendly reminder, drop the 'friendly'. Subject: 'Reminder: timesheet due'. The honesty is refreshing.
Origin
Universal in customer service and internal admin since at least the 1990s.
FAQ
What does "Friendly Reminder" actually mean?
This is the second time. The third time will not be friendly.
Where did the phrase "Friendly Reminder" come from?
Universal in customer service and internal admin since at least the 1990s.
How should I respond when someone says "Friendly Reminder"?
If you're sending a third friendly reminder, drop the 'friendly'. Subject: 'Reminder: timesheet due'. The honesty is refreshing.
Related corporate vocabulary
This was, of course, a meeting that should have been an email.
Run the fake meeting simulator. Generate a bingo card. Be busy without being there.
Open the simulator →